Investor relations

The system of record for the entire life of a load.

ATNA Systems is a privately held software company. We build StreamLine TMS, a transportation management system that prices, books, papers, tracks and invoices freight on one load record for brokers and 3PLs. This page is for people considering an investment in the company: what we build, what is already live, how it makes money, and how to reach us.

Private company · No public securities · Materials shared under NDA

The life of a load

Seven hand-offs. Most brokerages run them across five or six tools. StreamLine runs them on one record.

Every stage writes to the same record. The quote becomes the booking, the booking becomes the paperwork, the paperwork becomes the invoice. The customer's own portal sits on top of it.
1Record per load, from first quote to final invoice, with nothing re-keyed between desks
3Modes on that record: LTL, truckload and parcel, each rated and booked from the same screen
25+Carrier rates side by side, from the customer's own accounts and aggregator feeds
6Languages for the broker's staff and their customers, across the product and the portal
The company

Software for the desk where freight actually gets moved.

A freight broker's day is a chain of hand-offs: quote, book, dispatch, paper, track, bill, collect. Most shops run that chain across several tools and a lot of re-typing. StreamLine runs it on one record, and the company that builds it is small, focused and already in market.

Who we are

ATNA Systems

A privately held Georgia limited liability company. StreamLine TMS is our product; the marks and the code are ours.

What we sell

A per-seat subscription

A card checkout on the website, and a walkthrough on the prospect's own freight for those who want to see it first.

Who buys it

Brokers and 3PLs

Operations that quote and move LTL, truckload and parcel for shipper customers, and that live or die on margin per load.

How it runs

On AWS, each customer on its own deployment

Encryption in transit and at rest, role-based permissions, two-factor sign-in for staff, and a sign-in audit trail. Entitlements are managed from a central control plane.

How it is sold

Direct, and self-serve

A prospect can start from the website the same day, or book a walkthrough on their own loads before committing to anything.

What makes it hard to copy

The load record

Carrier connections, documents, tracking, billing and a customer portal are built around one record. Replacing it means replacing all of it.

The problem

One load, seven hand-offs, five tools.

Below is the same LTL shipment, worked the way most small and mid-size brokerages work it today, and worked on StreamLine. The difference is not a feature. It is where the data lives.

A load today

Typical brokerage
  1. 01QuoteFour carrier websites and a spreadsheet; the customer waits on an email
  2. 02BookRe-typed into the carrier's site; margin checked by eye, credit checked from memory
  3. 03PaperA Word bill of lading, filled by hand, emailed to the dock
  4. 04DispatchA phone call or a pickup form on the carrier's site
  5. 05TrackSomeone checks the carrier site when the customer calls
  6. 06InvoiceRe-keyed into the accounting package; the carrier bill is paid as presented
  7. 07CollectAn aging report and a reminder someone remembers to send

The load is typed four to six times. Each copy drifts from the others, and the margin the broker believed they made is found out at month end.

The same load on StreamLine

One record
  1. 01QuoteEvery carrier rate on one screen, from the broker's own accounts and aggregator feeds; a quote the customer can book from their portal
  2. 02BookThe quote becomes the booking. Margin floor and customer credit are enforced on every path, including the portal
  3. 03PaperBill of lading, labels and rate confirmation generated from the record and sent to the dock
  4. 04DispatchCarrier API dispatch where the carrier offers one, an emailed tender where it does not, with the origin terminal resolved
  5. 05TrackMilestones recorded from every source; exceptions surface before the customer calls
  6. 06InvoiceInvoice from the record; the carrier's bill is read and audited against the quote before approval. QuickBooks sync
  7. 07CollectAging, reminders and documents the shipper pulls themselves from the portal

The load is typed once. Margin is known at booking, not at month end, and the shipper's own people are inside the broker's product.

The product

Everything is built around the record, so the record is the moat.

StreamLine is not a rating tool with billing bolted on, or a billing tool that learned to quote. Each capability reads and writes the same load. That is what makes it hard to leave and hard to copy.

Rate and book

Every carrier on one screen

LTL from the broker's own carrier accounts and two aggregator feeds. Truckload by MC number with authority and insurance checked. Parcel rated live, including international lanes.

Paper and dispatch

Documents from the record

Bills of lading, labels and rate confirmations generated and emailed. Direct API dispatch where carriers offer it, with the pickup terminal resolved on the load.

Track

One timeline, every source

Carrier updates, driver check-ins and staff notes land on the same timeline. A sweep raises exceptions before a customer has to call.

Bill and audit

The carrier's bill, read and checked

A carrier bill arriving by email is read, itemised and audited against the quote and booking. Matches flow to accounting; mismatches stop for a person.

Portal

The shipper inside the product

A branded portal where the broker's customers quote, book, track, share documents and pay attention to their own freight.

Intelligence desk

Agents that propose, people who approve

Tracking, billing, collections, audit, quoting and customer-service agents work the day's records. Each is switchable between off, dry run and live.

Traction

Built, in production, and sold from the website.

Not a roadmap. Each of these is live for customers today, and the cadence below is what the team has shipped in the last two months.

LIVE
Quoting and booking

Rate, compare, book

LTL rated from the broker's own carrier accounts and aggregator feeds on one screen, with margin and credit gates on every booking path. Truckload covered by MC number with carrier authority and insurance checked. Parcel rated live.
Why it mattersThe rating screen is the daily habit. Once a desk quotes from StreamLine, everything downstream follows.
LIVE
Documents, dispatch, tracking

Paper and follow the load

Bills of lading, labels and rate confirmations generated from the record and emailed to the dock. Carrier dispatch through direct integrations where the carrier offers one. Milestones recorded from every source, with exceptions surfaced before a customer calls.
Why it mattersThis is the work a broker pays people to do by hand. Doing it from the record is the saving they can measure.
LIVE
Billing and the customer portal

Invoice, audit, collect

Customer invoicing and carrier-bill audit against the quote and booking, QuickBooks sync, and a branded customer portal where shippers quote, book, track and pull their own documents.
Why it mattersThe portal puts the broker's customers inside the product. That is the retention mechanism.
LIVE
The Intelligence desk

Proprietary agents on the desk

Tracking, billing, collections, freight-bill audit, customer service and quoting agents that work the day's records and propose actions for a person to approve, each one switchable between off, dry run and live.
Why it mattersA three-person brokerage gets the back office of a thirty-person one, on the same subscription.
LIVE
Go-to-market

Self-serve sign-up

Sign-up and card checkout on the website, and a contact form that reaches a person the same business day. Six languages for staff and customers. Phone and tablet layouts across the product.
Why it mattersAcquisition cost is a website visit, not a sales cycle.

Shipping cadence

What reached production in the last two months. A small team, releasing several times a week.

September 2026
  • Direct carrier API dispatch and bill-of-lading creation for the first national LTL carrier
  • The Intelligence desk: eight proprietary agents inside the product, with review queue and per-agent modes
  • Carrier bill intake by email, machine-read and audited against the quote
  • Industry and fuel-price intelligence feeds on the dashboard
  • Self-serve sign-up with card checkout
  • Quote duplication, multi-stop truckload, and per-customer credit gates
October 2026
  • Live parcel rating, service standards and label purchase with the national postal carrier
  • Pickup terminal resolved on every load, with carrier terminal directories
  • Customer portal document sharing with a full audit trail
  • Phone and tablet layouts across every screen
  • Per-carrier credential profiles for small-package connections
  • Sign-in activity tracking for administrators
Business model

Recurring revenue per seat, with no sales cycle in the way.

The checkout is a card and the unit is a seat. A brokerage starts on the entry tier and the price per seat falls as the desk grows, so the incentive is to bring the whole office in.

TierSeats
Desk1 – 5
Team6 – 15
Branch16 – 40
Three tiers, priced per seat per month, falling as the desk grows. No onboarding fee, no seat minimum, no long-term contract required to start. Larger brokerages are quoted directly; current rates are in the deck.
RevenueMonthly subscription per seat. Predictable, and it grows with the customer's headcount rather than with our sales effort.
AcquisitionSelf-serve first. Card checkout, a free walkthrough on the prospect's own freight for those who want to see it, and a contact form that reaches a person the same business day.
ExpansionThe portal pulls seats in. Once a broker's customers are quoting and booking in the portal, every desk that touches those loads needs a seat.
RetentionThe record is the switching cost. Quotes, bookings, documents, tracking history and invoices live on one record. Leaving means rebuilding all of it somewhere else.
Cost to serveOne codebase, one cloud. Each customer runs on its own deployment on AWS, managed from a central control plane, so a new customer is a configuration, not a project.
NumbersIn the deck. Seats, revenue, pipeline and costs are shared with qualified parties under NDA. See how to request it below.
Why we win

Three things we believe about this market.

The investor deck carries the numbers. These are the convictions behind them, and they are what the product is shaped around.

01

The small and mid-size broker is under-served.

Enterprise TMS platforms price and implement for the top of the market. Below it, thousands of brokerages run on spreadsheets, carrier websites and a billing tool that has never heard of the quote. That gap is the business.

02

LTL is where the margin is, and where the tools are weakest.

Every LTL load is rated against a mix of the broker's own carrier accounts and aggregator feeds, and the spread between them is the broker's profit. Showing all of it on one screen, every time, is worth more than any single feature.

03

The record that follows the load is the product.

A quote that becomes a booking, that becomes a bill of lading, that becomes tracking, that becomes an invoice, with nothing re-keyed, is the thing a broker cannot easily leave once their customers are inside the portal that sits on top of it.

Leadership

Founder-led, and close to the freight.

The people who sell StreamLine are the people who build it. There is no layer between a customer's problem and the next release.

Laz Benitez

Founder, ATNA Systems

Leads product, engineering and sales. Set the direction that StreamLine would be one record for the whole life of a load rather than a quoting tool, and has shipped to production several times a week since launch.

How the company is built

Small team, high leverage

A deliberately small team with a shipping cadence most larger ones do not match, supported by proprietary agents inside the product for tracking, billing, collections and code review. Headcount, advisors and hiring plans are covered in the deck.

Invest with us

Build the next freight platform with us.

We are a private company and there is no public market for our shares. Detailed materials, including the investor deck, financial information and the product roadmap, are shared with qualified parties under a non-disclosure agreement. Here is what to expect.

Step 1

Write to us

Use the form below or email us. Tell us who you are, the firm you represent, and what you want to understand.

Step 2

A short conversation

A founder replies, usually the same business day, and we set up a call to make sure there is a fit on both sides.

Step 3

NDA, then the materials

After a signed non-disclosure agreement you receive the deck and a live walkthrough of the product on real freight.

Step 4

Diligence

Qualified parties get data-room access, customer references where customers consent, and time with the people who build and sell the product.

Are you raising right now?

We speak with qualified investors on an ongoing basis. Whether a round is open, its size and its terms are discussed under NDA, not published here.

What stage is the company at?

The product is in production and sold from the website. The company is founder-led and privately held. Seat counts, revenue and pipeline are in the deck.

What will I see after signing the NDA?

The investor deck, financial information, the product roadmap, and a live walkthrough of StreamLine on real freight. During diligence, data-room access and customer references where customers consent.

Can I try the product first?

Yes. The sign-up page starts a working account the same day, and a walkthrough on a prospect's own loads is free. Investors are welcome to do either before writing to us.

Do you work with strategic investors?

Yes. Carriers, aggregators, payment and factoring companies and larger logistics software businesses all touch the load record, and we are open to conversations where the fit is real. Choose "strategic or corporate investor" in the form.

Who owns the intellectual property?

ATNA Systems, a Georgia limited liability company, owns the StreamLine TMS code, marks and data. The product's terms, privacy and intellectual-property pages are linked in the footer.

Investor contact

Talk to the people building it.

Tell us who you are and what you would like to see. A founder answers, not a form robot.

We answer the same business day.

A word on what this page is, and is not

Nothing on this page is an offer to sell, or a solicitation of an offer to buy, any security. Any offering of securities by ATNA Systems would be made only to qualified persons, only through definitive offering documents, and only in reliance on an applicable exemption from registration. No money or other consideration is being solicited here, and none will be accepted through this website.

Statements about plans, the market and the product's direction are our current views and expectations. They are not guarantees, and actual results may differ. We do not undertake to update this page as those views change.